Case Study: Just One Month’s SEO Work Result

If you’ve ever wondered about the real-world impact of SEO and the importance of patience in the process, you’re in the right place. This case study, brought to you by Zuptek Infotech, explores a project where we had just one month to optimize a client’s service-selling website.

Despite the client’s eagerness for immediate results, which led them to terminate the project early (in just one month), the optimizations we implemented during that period have continued to deliver impressive results long after the project concluded — right up until today.

The Challenge

When we began our engagement, the website faced several critical issues:

• Unoptimized Home Page: The main service page lacked meta tags and strategic keyword integration, resulting in poor visibility. Additionally, the content was thin and did not effectively target relevant keywords.
• Missing Service Pages: There were no dedicated pages for individual services, which are essential for targeting specific queries and improving relevancy.
• No Internal Linking: The site had minimal internal linking, affecting user navigation and the flow of link equity.
• Absence of User Feedback: The site lacked a feedback mechanism, such as a review or testimonial page, which is crucial for building trust and engagement.
• No Backlinks or Social Media Presence: The website had no backlinks to boost its authority or any social media presence to drive traffic and engagement.
• Incomplete “Contact Us” Page: The “Contact Us” page had no contact details, making it difficult for users to get in touch.
• Missing Legal Pages: The site lacked essential initial pages, including a privacy policy and terms & conditions, which are important for user trust and compliance.

What We Did

SEO Audit: We began with a thorough audit to pinpoint critical areas needing improvement.

Home Page Optimization: We completely revamped the home page by:

• Integrating targeted keywords.
• Optimizing meta tags.
• Enhancing content with FAQs and authentic testimonials.
• Addressing thin content issues to better target relevant search queries.

Creation of Service Pages: We developed and optimized three dedicated service pages with:

• Well-structured, keyword-focused content.
• Review schema markup to display ratings and reviews.
• A user review submission page to facilitate feedback.

Structured Data Implementation: Added detailed structured data (schema) across all pages to provide clear, organized information to search engines, helping improve indexing and visibility.

Internal Linking Strategy: We implemented a strategic internal linking plan to:

• Improve site architecture and navigation.
• Enhance user flow.
• Distribute link equity more effectively across the site.

Off-Page SEO Enhancements: We strengthened the site’s authority through:

• Foundational backlinks to build credibility.
• Targeted article submissions to increase visibility.
• Social signals to drive traffic and engagement.

Additional Improvements:

• “Contact Us” Page: Added comprehensive contact details to the “Contact Us” page to improve user accessibility.
• Legal Pages: Created and added essential legal pages, including a privacy policy and terms & conditions, to ensure compliance and build trust.

Concept

Our approach was straightforward but highly effective:

• Optimize User Experience: We aimed to ensure a seamless user journey by improving site navigation and implementing compelling calls to action (CTAs) throughout the site.
• Enhance Search Engine Understanding: We focused on providing Google with well-structured, relevant data to reduce data retrieval costs and enhance indexing efficiency. This included optimizing content, meta tags, and site structure to help Google better understand and rank the site.

Results

Here’s how key metrics evolved throughout and after our engagement:

• Project Start Date: December 22, 2023, Initial Metrics: Clicks: 2–5/day; Impressions: 10–12/day
• Project Termination Date: January 22, 2024, Metrics at Termination: Clicks: 20–30/day; Impressions: 30–40/day

January 2024 Stats: Clicks: 382; Impressions: 558

22 Dec-22 Jan

Jan 22 — Feb 22, 2024: Clicks: 570; Impressions: 954

Jan 22 — Feb 22

Feb 22 — March 22, 2024: Clicks: 596; Impressions: 7,000

Feb 22 — March 22

March 22 — Apr 22, 2024: Clicks: 550; Impressions: 4.4k

• Impact of March 2024 Core Update: The March core update caused significant fluctuations in performance, affecting many sites.

March 22 — Apr 22

Apr 22 — May 22, 2024: Clicks: 391; Impressions: 2.5K

Apr 22 — May 22

May 22 — Jun 22, 2024: Clicks: 604; Impressions: 4,910

• Recovery Phase: Significant recovery as E-A-T improvements took effect and the impact of the core update stabilized.

May 22 — Jun 22

Jun 22 — Jul 22, 2024: Clicks: 964; Impressions: 8,050

Jun 22 — Jul 22

Conclusion

So, that’s the story behind our SEO project. There are two main takeaways from this case study:

1. Help Google Help You: Don’t try to game the system. Instead, focus on providing Google with the quality data it needs. When you do this, Google can work its magic and bring you the results you’re looking for.
2. Trust the Process: SEO is not an instant fix; it’s a long-term strategy. Even with just one month of proper optimization, we saw impressive results. Imagine what consistent, ongoing SEO work can achieve!

This case study is a reminder that patience and trust in the SEO process can lead to significant improvements over time. Stick with it, and the results will follow.